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Tips for Real Estate Marketing

The real estate business is experiencing fierce and heated competition these days due the the growing number of realtors hence real estate agent marketing is becoming more of a necessity than a norm. Real estate agents are an integral part of the home buying process and their important role can not be underestimated. While many marketing strategies used today encourage your clients to do business with you, it is important to adopt an approach that is less-serving and subtle at the same time. The major focus should be to humanize your business as much as possible using the right marketing strategies. Here are some useful tips for realtors/real estate agents on how to market themselves.

 

1. Build a social media presence

Create active social media accounts especially on all the major networks that have a big following like Facebook, Twitter, Google + and Instagram. Interact with these audience and share important and useful information that seeks to promote your properties. In fact, We can help you! Click here to see our Real Estate Instagram marketing.

 

2. Create a nice blog

Anyone in the real estate industry can benefit from blogging. It is important to create a real estate blog with useful and updated information that potential buyers may want to know such as home prices or mortgage rates. Create info-graphics and integrate videos with all the information that you may find useful. This is a perfect real estate agent marketing strategy that will also help you build an audience.

 

3. Get a professional website

A recent study by the National Association of Realtors indicate that at least 92% of potential home buyers use the internet to search for property to buy. Real estate agents can not afford to ignore the value of online marketing and the importance of having a professional website. While a professional website may differ from a regular one, it is important to consider the functionality and aesthetics of your website. Ensure that your website is easy to navigate, has great quality content that is regularly updated and it has sharp and attractive photos. It should be a site that people want to regularly visit because of the freshness of the content. Ensure to put your contact information on the website that buyers can use to contact you. We create the most unique Real Estate websites which are of such high quality, we’ve been used by Realtors nationwide! View our stunning service here!

 

4. Make use of real estate photographers

Home buyers want to see the property they intend to purchase hence photos are an important consideration in real estate agent marketing. It is a common thing for people to judge a book by its cover, especially when they have thousands of options available. A professional photographer will help you create photos that are catchy to the eye as well as appealing to a buyer who has a variety to choose from.

 

5. Get a “killer business card”

Create several well designed business cards that you can hand out to potential clients like pizza flyers. They are an excellent business marketing tool. We use professional tools to design our business cards, we offer unlimited revisions so we can guarantee you’ll be happy! View our services here.

 

 

We hope you enjoyed reading this post and we recommend you checking back for more!

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Why LinkedIn & Yelp is Good For Real Estate Agents

Hello,

Social Media has changed the way we interact with each other, instead of calling up to order your favourite Chinese takeaway, you use a website to order it. Chances are your takeaway have a business social media, displaying their open-hours and are open for their customers to give them a review.

The idea of business having social media is great for the business, they get more publicity and are more visible and it’s great for you, you can openly contact them and see what their reviews are like.

Social Media Real Estate

 

As you can see small businesses are needing a Social Media and Website presence (Hey, look at that! We can do that for you). So what’s stopping you from fully optimizing it?

LinkedIn

LinkedIn is very important for all Real Estate agents, it’s highly-used by the public to do general searches before they finally contact you. LinkedIn is a business social media which allows brands like yourself post and advertise yourself. It’s high ranking in Google and other search engines will help make you more visible than all the other Real Estate agents. It will also allow you to network and help grow your brand.

Yelp

Yelp will also enhances visibility. Yelp is a business directory which covers the whole spectrum of ‘business’. Instead of ‘updating your status’ Yelp is more of a fixed page which displays your profession and contact information. It does not require constant logging in and will be fine to leave in the background! That’s the beauty, just a small sign up process can enhance your visibility by a huge amount.

 

Finally…

I’m glad you’ve read our latest post, with many more helpful Real Estate marketing tips to come. Remember we also offer Websites, BrochuresBusiness Cards & Social Media

Good luck and remember to ask us for all Social Media help!

Evan,

Founder, Realtor Project

 

 

 

 

 

 

 

 

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The Best Real Estate Instagram Hashtags

Hello,

So you’ve read our previous post about social media (if you haven’t, click here) and you’ve set-up your Instagram. It’s going good, you’re following some people in your local area and you decided that today is the day to upload a photo.

…but the photo you just uploaded only got 3 likes (and one is by your mom).

 

Reasons why this is happening?

  1. You just started – You’re not going to get famous just yet, it takes time to build a solid following.
  2. Your content is not doing it  – Stay tuned for more posts about quality content,
  3. The time your posting – Posting at 3:30am when people are sleeping is not effective.
  4. Lack of Hashtags or incorrect hashtags – Remember to always include hashtags to gain more visibility.
  5. Your Pattern is wrong! If you mass unfollow 1000 people, you’re not going to get as much visibility as you are when following 1000. So when posting, do it to match a specific pattern!

 

The Top Real Estate Hashtags

Use these hashtags in the caption part of your photo, a good way to do this is ‘Copy’ and ‘Paste’ this in your notes on your phone (So you easily have it available). View the photo below for the ideal layout.

 

#RealEstate #Realtor #RealtorLife #Realtors #EstateAgent #Listing #OpenHouse #ForSale #ForSaleByTheOwner #ColdwellBanker #KellerWilliams #Remax #Houses #House #DreamHouse #Property #Sale #LuxuryHomes #RealEstateAgent #Luxury #HomeSweetHome #JustSold #JustListed #CurbAppeal #Investment #OldHouseCharm #CashCow #realtorlifestyle #REALTOR® #Home
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The Best Real Estate Hashtags 2017

 

A nice, not too heavy, caption will do you all sorts! Remember, people don’t like reading long heavy captions so make it short and to the point. Even include a picture of a house to differentiate it from others posts 🏡!

Finally, 

I hope you learnt a bit more about Instagram, I feel like medium posts highlighting key-points is better than a long boring post about it all. As always, be sure to come back for more Real Estate tips!

Thank you & Good luck!

Evan,

Realtor Project

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Social Media and Real Estate

Hello,

This post is for any Realtor, Broker or Real Estate affiliated individual. You’ve been told about the importance of Social Media and how it can positively affect your brand but not sure where to begin? Start here…

Social Media is the current wave of technology which allows users to socialize with other users or businesses. Our smartphones are constantly on us, and nearly at all times in hand-reach, this is where businesses can use the ‘phone addiction (or just modern-age lifestyle) to get and obtain customers and clients. That’s why social media is held in such high authority, most of us use it. Here is the current usage statistics.

Social Media and Real Estate

As you can see we really do use technology, especially social media. Anyway, enough of the boring statistical bits, you want to know how you can use social media for your real estate needs. Find out below.

How to use Social Media in Real Estate?

First of all, it’s important to note that we will be talking about a variety of social media platforms. The list we suggest for your start-up is.

  1. Facebook
  2. Instagram
  3. Twitter

We will be going through each one by one in the upcoming posts, but for now, I’ll tell you key points of how you can use these platforms for your Real Estate brand.

Facebook

Most used social media site EVER. It can be used to create pages specific to your brand (For Example: Kali Butterly). This is commonly found on search engines (Like Google) by simply searching your brand name, therefore you have Facebook exposure and Google exposure. This increases your chance of capturing clients and leads.

It can also be used to create large groups ( A lot of Real Estate groups are on Facebook, they give good advice and updates on current market trends)>

As well as the points above, it is also a place to interact with your clients. Your page or profile can be used for your target audience to actually contact you and ask you questions. Who wouldn’t want that?

Adverts. As the saying goes, you have to speculate to accumulate. That’s where Facebook ads come into place. You set parameters on your target audience, a running time and a budget for your campaign to be seen on more people’s Facebook’s (It shows as a sponsored post). This can be effective for capturing specific leads (I.e home buyers in New York), but I would say research more into it before you start putting all your eggs into one basket.

 

Instagram

Facebook’s successful purchase. The two social media giants are closely linked together, in fact you can physically link the two together from the Instagram app itself (So your uploads to Instagram will also be shared to Facebook automatically). Killing two birds with one stone!

Instagram’s primarily use is to share images. A lot of people use Instagram for business and rightfully so. It’s fun, easy to use and effective in capturing clients with many features such as direct messaging, tagging and hashtags (As you’ll find out in the next coming posts of which #Hashtags to use.

Being a realtor means helping people buy or sell their home and one of the most important points about buying a house is the appearance. What’s better than a customer seeing this beautiful 4-bedroom house in the suburbs of Philadelphia on Instagram based on the large bold image and guess what, you’re located in the same area as the customer. JACKPOT (Woop woop) you just grabbed yourself a sale (or if it falls through  *let’s hope not* you have yourself a home-buyer)

Adverts. as with Facebook you can buy your publicity by purchasing a campaign, you’ll get more likes, followers and let’s hope, a sale.

Twitter

Facebook’s biggest competitor, Twitter. It created the #Hashtag before it was famous. It’s used differently than Facebook, Twitter has a more professional feel to it, less personal interaction but that doesn’t mean less business interaction. That’s right, no more Add Friend, just Follow. That’s how you know it means business.

Real Estate companies and realtors worldwide use Twitter to advertise their listings, open-houses or simply just saying “Hey, we’re here you know”. It’s professional feel allows you to network greatly. If you were to search #ForSale you’ll see a lot of listings or houses (and other stuff).

As with Facebook, Twitter is usually on the first page of search engines, therefore simply setting it up will help capture more leads tremendously.

Finally…

I’m glad you’ve read our first blog post, with many more helpful Real Estate marketing tips to come. Remember we also offer Websites, Brochures & Business Cards.

Good luck and remember to set-up your social media, see you soon!

Evan,

Founder, Realtor Project

 

 

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