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Tips for Real Estate Marketing

The real estate business is experiencing fierce and heated competition these days due the the growing number of realtors hence real estate agent marketing is becoming more of a necessity than a norm. Real estate agents are an integral part of the home buying process and their important role can not be underestimated. While many marketing strategies used today encourage your clients to do business with you, it is important to adopt an approach that is less-serving and subtle at the same time. The major focus should be to humanize your business as much as possible using the right marketing strategies. Here are some useful tips for realtors/real estate agents on how to market themselves.

 

1. Build a social media presence

Create active social media accounts especially on all the major networks that have a big following like Facebook, Twitter, Google + and Instagram. Interact with these audience and share important and useful information that seeks to promote your properties. In fact, We can help you! Click here to see our Real Estate Instagram marketing.

 

2. Create a nice blog

Anyone in the real estate industry can benefit from blogging. It is important to create a real estate blog with useful and updated information that potential buyers may want to know such as home prices or mortgage rates. Create info-graphics and integrate videos with all the information that you may find useful. This is a perfect real estate agent marketing strategy that will also help you build an audience.

 

3. Get a professional website

A recent study by the National Association of Realtors indicate that at least 92% of potential home buyers use the internet to search for property to buy. Real estate agents can not afford to ignore the value of online marketing and the importance of having a professional website. While a professional website may differ from a regular one, it is important to consider the functionality and aesthetics of your website. Ensure that your website is easy to navigate, has great quality content that is regularly updated and it has sharp and attractive photos. It should be a site that people want to regularly visit because of the freshness of the content. Ensure to put your contact information on the website that buyers can use to contact you. We create the most unique Real Estate websites which are of such high quality, we’ve been used by Realtors nationwide! View our stunning service here!

 

4. Make use of real estate photographers

Home buyers want to see the property they intend to purchase hence photos are an important consideration in real estate agent marketing. It is a common thing for people to judge a book by its cover, especially when they have thousands of options available. A professional photographer will help you create photos that are catchy to the eye as well as appealing to a buyer who has a variety to choose from.

 

5. Get a “killer business card”

Create several well designed business cards that you can hand out to potential clients like pizza flyers. They are an excellent business marketing tool. We use professional tools to design our business cards, we offer unlimited revisions so we can guarantee you’ll be happy! View our services here.

 

 

We hope you enjoyed reading this post and we recommend you checking back for more!

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The Best Real Estate Instagram Hashtags

Hello,

So you’ve read our previous post about social media (if you haven’t, click here) and you’ve set-up your Instagram. It’s going good, you’re following some people in your local area and you decided that today is the day to upload a photo.

…but the photo you just uploaded only got 3 likes (and one is by your mom).

 

Reasons why this is happening?

  1. You just started – You’re not going to get famous just yet, it takes time to build a solid following.
  2. Your content is not doing it  – Stay tuned for more posts about quality content,
  3. The time your posting – Posting at 3:30am when people are sleeping is not effective.
  4. Lack of Hashtags or incorrect hashtags – Remember to always include hashtags to gain more visibility.
  5. Your Pattern is wrong! If you mass unfollow 1000 people, you’re not going to get as much visibility as you are when following 1000. So when posting, do it to match a specific pattern!

 

The Top Real Estate Hashtags

Use these hashtags in the caption part of your photo, a good way to do this is ‘Copy’ and ‘Paste’ this in your notes on your phone (So you easily have it available). View the photo below for the ideal layout.

 

#RealEstate #Realtor #RealtorLife #Realtors #EstateAgent #Listing #OpenHouse #ForSale #ForSaleByTheOwner #ColdwellBanker #KellerWilliams #Remax #Houses #House #DreamHouse #Property #Sale #LuxuryHomes #RealEstateAgent #Luxury #HomeSweetHome #JustSold #JustListed #CurbAppeal #Investment #OldHouseCharm #CashCow #realtorlifestyle #REALTOR® #Home
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The Best Real Estate Hashtags 2017

 

A nice, not too heavy, caption will do you all sorts! Remember, people don’t like reading long heavy captions so make it short and to the point. Even include a picture of a house to differentiate it from others posts 🏡!

Finally, 

I hope you learnt a bit more about Instagram, I feel like medium posts highlighting key-points is better than a long boring post about it all. As always, be sure to come back for more Real Estate tips!

Thank you & Good luck!

Evan,

Realtor Project

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